At the moment you still have to head to the cinema for top movie releases. But a new start-up from Napster founder Sean Locker could see you watching brand new movies in your own home on the very day they get into the cinemas. With Hollywood directors divided and cinemas totally opposed, will this new venture take hold or will it fizzle out?
The Idea
The company, The Screenroom, is currently in its R&D phase. The general idea is that a cable box will be fitted for a fee of around $150 (£125), and then householders will pay around $50 (£40) to watch a new movie, available for 48 hours. Compared to the price of taking a family of four to the cinema, plus the added bonus of being able to watch it more than once, this means movie lovers are likely to love this idea.
The Opposition
So far in the US opposition has come out from both the National Association of Theater Owners and the Art House Convergence. These groups claim that there could be a bigger potential for piracy and that changes to the window of theatre exclusivity should be discussed between production houses and cinema owners and any streaming should not be handled by a third party. Some film directors, such as James Cameron, who produces cinema-worthy blockbusters, has stated his disapproval of the idea.
Support
On the other hand, some film directors, including Steven Spielberg and JJ Abrams, have supported the idea. The industry is at a standstill, with DVD sales and cinema visits practically stalling as more and more people are watching films at home thanks to larger televisions and better streaming opportunities.
Get Ready for the Future
There’s no doubt that we will see a shake-up of the industry; whether this comes from Sean Locker or not is yet to be seen. Either way you’ll want to ensure that your TV is ready for the future, so if you need the help of an aerial expert such as http://steveunettaerials.co.uk/services/satellite-repair-and-installation-cheltenham/, who provides Cheltenham TV aerial installation and in other locations in the area, now is the time to get it sorted out.
The Screenroom is certainly a sign of things to come. The world of film is changing fast, and Hollywood needs to prepare.
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