How to do a market segmentation

Segmenting the market according to the variables that the company considers appropriate is an essential step to able to know our clientele and, consequently, develop a successful marketing strategy. However, segmenting the market correctly is not that easy. And there are some basic guidelines that we have to follow if we want to do it …

What is Google Analytics and what is it for?

There are different tools to analyze and track websites, but the most widely used around the world is Google Analytics since it is integrated with other services offered by Google, such as Search Console and Ads. Thanks to this tool, you can monitor the profiles of users who access a website: conversions, page views, cities, …