How to do a market segmentation

Segmenting the market according to the variables that the company considers appropriate is an essential step to able to know our clientele and, consequently, develop a successful marketing strategy. However, segmenting the market correctly is not that easy. And there are some basic guidelines that we have to follow if we want to do it …

What is Google Analytics and what is it for?

There are different tools to analyze and track websites, but the most widely used around the world is Google Analytics since it is integrated with other services offered by Google, such as Search Console and Ads. Thanks to this tool, you can monitor the profiles of users who access a website: conversions, page views, cities, …

Crafts for Valentine’s Day

February 14 is the favorite date for all lovers: Valentine’s Day is an ideal day to prepare a special detail for your partner. Although every day is an excuse to tell that person how much we love them, it is during Valentine’s Day that many couples celebrate their relationship and their love in a big …

The Basics in Caster Wheels

Whether designing a new wheel system or updating an existing one, it’s essential to understand the basics of caster wheels. There are several types of caster wheels, each with unique features. Therefore, it’s necessary to understand these characteristics before purchasing.