There are different tools to analyze and track websites, but the most widely used around the world is Google Analytics since it is integrated with other services offered by Google, such as Search Console and Ads. Thanks to this tool, you can monitor the profiles of users who access a website: conversions, page views, cities, devices, and other data. However, despite the fact that many professional accounts and businesses have Google Analytics configured, there are still companies that do not extract the full potential of this tool. Therefore, it is convenient to delve into everything it offers.
To discover what Google Analytics is and what it is for, its cost. And how to use it, we recommend that you continue reading this article.
What is Google Analytics
Google Analytics is a tool that measures the analysis and monitoring of applications and websites. It is one of the most used platforms in the world. The advantages of Google Analytics are:
- Ease of configuration.
- Integration with other Google services such as Search Console and AdWords.
- Very a completely free version.
With a correct installation of the tool, you can monitor the profiles of the users who access your website. The conversions, the most visited pages, cities, devices, and other data of interest. For this reason, many companies have departments and specialists dedicated to managing Google Analytics. Thanks to the data obtained, they can apply it to their business strategies and thus achieve better results.
What is Google Analytics used for?
The functions of Google Analytics allow you to solve many of the doubts that arise about the business. The location of the users who visit the web, the data traffic of the page. And the information in real-time of what happens on the website. And the origin channels are only a small part of all the information that can be displayed thanks to this tool.
The use of Google Analytics serves to discover relevant data on some of the following aspects:
Understand and optimize the schedule of your actions
Google Analytics allows you to know the days of the week, the month, and the peak hours in which users interact the most on the website. Obtaining this data, different actions can be programmed, what to do and what not to do during the hours of greatest access. As is the case of a major update of the site that impacts a good part of the audience.
Discover the reasons for website abandonment
The tool offers the possibility to analyze the rejection rate. You will be able to discover how many visitors leave the web without interacting with it.
In the case of selling a product or service, if the website does not generate the expected sales, something is wrong: by analyzing the rejection rate. You will better understand if it is a problem with the page. Or with the product or service itself.
Understand what devices visitors are using
Nowadays, it is essential that your website is optimized for mobile devices. Otherwise, it can harm you even in the search results if you are not in tune with the guidelines set by Google. It is also possible that you need greater investment in mobile phones in the medium and long term. Focused on your business, you should assess whether it makes more sense to develop actions or applications for mobiles and not desktops. By analyzing the traffic through Google Analytics. You will be able to know which device is the most used by the visitors who access the website.
How to use Google Analytics to get started
Are you wondering how to analyze a website with Google Analytics? To start using Google Analytics with a basic configuration, the first thing you will need to have is a Google account. It is advisable to handle one that can only be accessed by you with professional use.
To know how Google Analytics works you must follow these steps :
- Access the Google Analytics home page and sign up.
- The system will indicate the following steps: click on the “register” button and complete the requested information.
- Subsequently, you will receive a tracking code that you must insert on all pages of the website.
- Normally, in HTML pages you can add the code before the closing tag.
- The code insertion location may vary. If your website is set up on WordPress, you can look for an option to insert the code in the header or install a plugin to make the process easier.
- Finally, you will have to wait 24 hours for Google Analytics to start capturing the data collected from the website.
Despite having certain limitations, the free version of Google Analytics is complete enough that small and medium-sized business can use it and obtain all the data they need about their website.
Those medium-sized companies with high growth expectations and wish to overcome these limitations can complement this tool with other analysis platforms such as HubSpot Analytics, whose cost is less than that of Google Analytics 360. Google Analytics 360 costs approximately $150,000 per year. Therefore, it is recommended for companies that have large budgets and need to collect a lot of traffic data. It is a premium service that allows you to use more developed tools to deepen the volatile behaviors of visitors to a website.