Amazon has a discreet online sister site. The catalogue of interiors website Canopy is brought together and curated by human beings, and every click to purchase an item links straight back to Amazon.
Not so Secret Secrets
There is something of a trend for ‘secret’ sister brands, as The Mail Online has revealed. French retailer Uniqlo’s sister brand is Comptoir des Cotonniers. While Uniqlo targets women of all ages, its sister brand concentrates on the French city girl look. Outnet.com has a private label, Iris and Ink, which concentrates on a more tailored look, while high street retailer Zara has separate sister sites each for high-end fashion, lingerie and a line targeted at the under 35s. These little secrets are perfect for women who are looking for something that’s different from what everyone else is wearing – something that’s not available on the high street.
The Best of the Bunch
While Zara uses its various sister sites to attract customers of different demographics to their separate fashion lines, Amazon’s Canopy chooses a collection from Amazon’s vast interiors department to entice online shoppers. With it’s Pinterest-style interface, it’s easy for users to gather ideas and create collections for their interior design projects before deciding on their purchase. Since Canopy is curated, it doesn’t work in the same way as Amazon’s search. That means that it will turn up items that are available on Amazon which you would be less likely to see otherwise.
This gives a wonderful opportunity to add that individual finishing touch to your interior design project, whether it’s a living space or a custom fitted office space. For example, through Canopy you might discover an ideal piece of artwork that would complement your bespoke commercial desks – a click would take you through to Amazon to purchase it. You might even discover some equipment or accessories you want which can also be delivered. One thing you will want to do when it comes to your Wood Flooring however is go to an expert on sites like irwintiles.ie who will guide you in the right direction.
If you’ve ever experienced the excitement and satisfaction of stumbling across the perfect accessory that brings your interior design project to life, then you’ll understand how Canopy can work for you. And if you haven’t – it’s well worth a try.
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