Christmas is a time of the year where people share their values and enjoy the family, however, it is also a period of heavy consumption, so if you want to increase your sales in this Christmas campaign read the tricks we offer, they are simple and easy to apply, do not miss the opportunity, time flies, prepare your Online Marketing strategy as soon as possible!
M-Commerce
Today, mobile phones have become one of the main ways to sell our products, so we need to be easily reachable through the mobile.
Due to the development of m-commerce, it is essential to ensure that the content that is believed to be compatible with mobile devices and in this way makes it easier to sell through these means.
Know about Christmas
Planning
It is necessary to establish a script to make it easier to deal with the holiday season. Depending on the type of product you have to carry out different marketing strategies, it does not matter if your establishment is not dedicated to the sale of gifts since only half of what is spent on Christmas is addressed to these, the other half goes to complementary products such as travel, food or drink.
Therefore it is necessary to plan in advance different actions to increase sales at Christmas, the important thing is to have a sales plan and carry out, whether advertising campaigns, offers or discounts.
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Decorate your online store
Taking advantage of the holiday season, it would be well to give a festive look to the page, to help customers become aware of the holidays and gifts.
Visitors should note Christmas, there is no need for big changes, but the images and colors should evoke Christmas atmosphere so that they remember the holidays and are predisposed to spend more.
Sponsored Advertisement
If possible, consider promoting the company and its products through Adwords, especially in Google Shopping campaigns. You should also consider Facebook and Instagram, as they give the opportunity to promote our products to our specific audience.
Special offers at Christmas
Christmas is a perfect time to offer discounts and promotions, free shipping and free gift wrapping is very attractive to consumers. On the other hand, extra fast delivery is also a very interesting incentive for customers, so it is necessary to take advantage of these opportunities to get an increase in sales at Christmas.
The closer Christmas is to increase the number of promotions and messages that are sent to customers, there is no need to get spamming but if it is necessary to create the desire and remind them of the need to buy and spend on Christmas.
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Social media
You have to publish content of the Christmas campaigns and the offers. Feel free to ask questions to get to know your target audience. Christmas time can also be a great opportunity to make a contest or a lottery. Commit your followers by rewarding them when they share something about your business.
Take advantage of customers who buy at the last minute
Many customers wait until the last minute to make their Christmas shopping and those with a short delivery time can get many orders before Christmas.
Follow your customers
It is important to follow the customers who bought you during the holiday shopping season. We must take this opportunity to establish relationships with new customers to get them back. You have to ask about the products and receive feedback from the company, and discounts can be offered. The idea is to create loyalty and win loyal customers
What do you think of the tips to increase sales at Christmas? Have you been wanting more? Stay tuned for new posts in the blog, you will find new tips to help you in your life.