Why invest in PR? A question often asked executives. However, while it is possible to run a business without spending any money on PR, it is unlikely that the business will ever increase influence or reputation within its sector or crucial markets.
On the other hand, businesses that are actively involved in integrated public relations and digital marketing are better poised to attract the attention of customers and prospects and achieve the kind of business results that create long-term success.
Whether it be increasing media awareness or effective crisis management, there are many reasons why “PR” questions need to be asked and answered by companies at every stage of growth:
Generate business prospects
Effective community relations can improve business results by generating new leads. When your company receives attention in targeted media outlets, your business benefits by being more visible to potential clients.
The right media placement at the right time can be used to attract the attention of investors. With the correct message being sent out and a solid PR plan, PR increases your reputation as a stable and potentially profitable investment target. Therefore, your next round of funding may depend on it. For more information on a PR Agency Cheltenham, visit targetgroup.co.uk/
Often, PR campaigns are not only great for attracting new customers but also prospective employees. A PR strategy that promotes your business as a thought leader will no doubt raise your profile among the best and brightest talents in the field. With PR, you can gradually grow your reputation for being a highly desirable company to work for in your industry. This will enable you to utilise your new talent pool to further boost your company’s growth.
Retain existing staff
Retaining staff is a serious problem in most technology companies. However, those companies who don’t see the importance of PR, often neglect to see how public relations can improve employee morale and increase retention. The leadership opportunities that industry thinks about, social media campaigns and other tactics create pride among employees and confirm their decision to stay with the company.
Cost savings can be an additional benefit of public relations, especially when public relations is integrated with other tactics in the digital approach. By leveraging the synergy between received, owned and paid media, you can achieve greater impact at a lower cost than the strategies built around a silenced approach.
Get clarity of message
A carefully crafted public relations strategy results in clarity about your company’s main message and brand identity. While there are various means to reinforce key messages, the best public relations agency will help you develop messaging that covers all your public relations and digital marketing efforts.
Attract potential acquirers
If your goal is to be obtained by a larger technology company, PR is not just a good idea – it’s a must. Online visibility and at media outlets are prerequisites to attract acquirers, many of whom rely on industrial media sources to explore hot acquisition targets.