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Why exactly does good web design matter?

A company’s website is the first port of call for many potential clients. The design of a site can impact the image of your company and your customer base. There are many reasons web design matters.

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Reaching Your Target Audience

Boring web design, poorly written content and pages that take ages to load are all turn-offs to potential customers. Poor design elements lead to mistrust in a website, and businesses need to be wary of the use of small print, layouts and pop-ups.

Content is also crucial and sets the tone for your company. Drawn-out paragraphs of content will lose people’s attention, but interesting and engaging content can sell a website. Adding extra design elements to content gives people more reason to stay on your site.

Branding Strategy

Search engines like Google and Yahoo emphasise the importance of branding in algorithms every year.

Your website is an extension of your company, and it’s essential to ensure elements remain consistent. The fonts, logos, and colours should be the same on your website and at your physical company base. Successful communication with customers is vital for businesses to retain a loyal client base. Communication methods should be the same across online marketing platforms, ensuring your company’s credibility isn’t questioned.

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Incorporated Web Design

Companies used to hire separate agencies for the different aspects of their website. However, it often leads to inconsistencies in the overall tone of the site. Now it’s better to take a more comprehensive approach. Companies specializing in web design in Reading can incorporate SEO strategies and branding into the design of the website. There are many specialists around, including www.starwebinnovations.co.uk.

Creating Customers

Gaining a lot of website traffic is pointless if it doesn’t generate more customers. Marketers understand the importance of web design and the impact it has on potential customers. There are three essential things to focus on: navigation, call-to-action and colour schemes.

Websites should have pages that are clear to understand and easy to reach. After you’ve provided the content to appeal to customers, it’s then important to use call-to-action techniques to encourage them to convert. You can use A/B Testing to decide what wording works best and where to place call-to-action buttons. Changing the colour of links makes customers click on them more often and provides more opportunities for closing sales.

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