If you ask someone why they chose the color of their car, the answer can vary in many ways. In some cases, it may be simple convenience (issues of stock, price) and in other cases, the answers are usually of the “because I like that color” type.
However, it is too simple a response to everything that choice may be telling us. And is that behind the color, there is a whole field of psychology with which we can approach the analysis of a person’s personality. What does the color of your car say about you then?
Dark colors are associated with sophistication and style. What, together with its evocation of strength and sobriety, is the perfect color range for executive cars. From the point of view of marketing, it is a color that helps brands to market high-end cars.
It is common for many of us to associate black with feelings such as depression or fatalities such as death. However, various studies concluded that people who drive black cars are creative, open and intelligent people.
We must remember that with the arrival of the economic crisis, white became fashionable as it cheapened the final product. What at first gave the feeling of having an impersonal car, ended up being a fashionable color since it also communicated to the rest that it was a new car.
Broadly speaking, the profile of a white car owner is a young person, with studies and a high professional position.
If we tell you to think fast about a red sports car, there is a good chance that you are imagining a brand new Ferrari. And it is a color with which the brand of “Cavallino Rampante” has built a history of cars that in addition to being fast, were sensual and passionate.
The owners of red cars are like Ferrari buyers: extroverted people, impulsive and eager to live life to the fullest.
But it is also a color that attracts shoppers with reckless behavior on the road. The reason that explains in part, that insurers raise the price of policies to cars with this color. According to their reports, owners of red cars respond to a driver profile that is more prone to accidents.
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The green and the blue
Green is the color of nature, which is therefore associated with people committed to it, without much pleasure for the material and with a reserved and timid point.
Although blue cars are not very common, these few owners have common traits in their personality such as empathy and loyalty.
It is next to black and white, one of the most popular colors in terms of cars. Although it seems a color of the “ash”, other cultures associate it with happiness.
Other feelings that it produces are those of modesty, which at first glance gives you the feeling that it is a cheap car.
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Are we equal men and women?
The psychology of color is a very interesting field of research. Although it is difficult to quantify all the effects that colors have on our behavior, the reality is that their effects are continuously influencing us.
Thus, our favorite colors are a choice that explains much of our personality and behavior. If we distinguish by sex, women will tend to choose cars with lighter colors.
Men, however, tend to darker cars.
Recent reports suggest that the men’s opinion of the color of the car is of little weight since they are the ones that have the last word in the aesthetics of the car.