As we have been teaching the trends of Marketing in Social Media 2017, companies around the world increasingly attach importance to social media campaigns. And this is not in vain: during the last few years, this modality has become the most effective and interactive way to reach the audience. But to connect with the public is not enough simply to open and keep your accounts up to date: you have to implement marketing strategies that manage to move and interest users. That’s what I’ll talk about in this post blog!
Here are 8 essential tips to boost your marketing strategies in Social Networks. So you will know what aspects you should work on your profiles and Social Media pages to arouse interest in people. Do not forget to save this post in favorites!
Here are 8 key things to keep in mind for your Social Media campaigns to succeed:
1.Take advantage of Facebook’s new features
Did you know that there are new Facebook functions that can benefit your marketing strategies? These are small adjustments that have been added to the Social Network with the idea of improving and further personalizing the user experience. They are the following:
Now Facebook gives you the opportunity to display, through one advertisement, several of your products at a time. This possibility multiplies the chances that users know your goods while streamlining the notices you make in the Social Network. Thus, with the Multi-Product Advertisements, you can show the public different goods, each accompanied by a title, an image, and an exclusive landing page. The best tips for your marketing strategies
In addition to that, another advantage of Facebook’s Multi-Product Advertising is that they have social buttons, which increases the opportunities for content to be viewed and shared by users. In fact, this type of advertisement allows you to tell a story to people, through a roulette of images, which is as novel as entertaining. Not bad, right? In case you want to activate this type of ads, you can do it through the Power Editor of Facebook or through the corresponding API.
Another new feature recently launched by Facebook has to do with the possibility of highlighting a video on your Fan Page. This tool is very effective when you need to promote specific audiovisual content. It is also very useful to present your brand to the public, since when you enter the ” Videos ” tab of your page, the first thing users see is the highlighted video, as shown in the image below.
Social Media Marketing Stats
As time goes by, the content you are generating and sharing accumulate in your Fan Page, and nothing better than to organize them so that the audience is more attracted to explore them. How? Managing your tabs through the ” More ” menu, as shown in the image below.
2. Improve the appearance of your tweets with Twitter Cards
As you may have noticed, tweets that include photos and a title or description of the link they promote are much more eye-catching, and therefore have a better chance of attracting users to click. That’s just the purpose of Twitter Cards! That is, help you increase the attractiveness of your posts on Twitter. To better understand what this tool is about, you can then see what a Twitter tweet looks like, and how it looks like one that does not. 8 Tips to Boost Your Marketing Strategies
There are several types of Twitter Cards, according to the type of content you want to share (photos, videos or mobile applications). To implement this tool, you must add a code to your website. If you want to know more about this topic, visit this article about what are Twitter Cards and how to use them.
3. Make yourself look
As you already know, the visual elements in Social Networks are notable for attracting the attention of users like no other content. Hence the importance of respecting image sizes for Social Media, since doing so is the only way to ensure that your profiles and pages are visually appealing. Fundamental Tips for Your Social Media Marketing Strategies
In addition to taking care of the dimensions of your images for Facebook, Twitter, Instagram and other sites, I recommend that you consider the mobile devices when generating your content. In fact, more and more users are entering Social Networks through their phones and tablets, and for that reason, your publications must be optimized to be displayed correctly on those terminals. For this, you can help with Window Resizer.
Windows Resizer is one of the best extensions for Social Media since it allows you to know very easily how your content is viewed through different devices. So, installing this tool in your browser will allow you to optimize your content to reach more people.
4. Take advantage of advertising on Facebook
In addition to traditional ads, there are very effective ways to reach your audience on Facebook. How? Through Custom Audiences or Custom Audiences. This is a very effective form of segmentation, working from a database of users or customers (for example a list of emails or mobile phones of people who have already interacted with your brand ). Thus, a Custom Audience allows you to show your ads to a specific group of people, who have already shown interest in your products or services.
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In a very similar way, from your Personal Audience, you can generate a Lookalike Audience. As your English translation suggests (” Similar Hearing “), it is a group of people selected from the characteristics of your Personal Hearing. Thus, Facebook allows you to search for users with qualities similar to your Custom Audience so that you can show your ads in a specific way and with a high probability of arousing your interest.
5.Optimize your YouTube channel
YouTube, the most popular audiovisual content site that is now part of Google applications, is an excellent platform to promote your content. There have recently added new features, which allow you to customize your channel in order to make it more appealing to your audience. One of these new features lets you add custom thumbnails to your videos, so you can include striking or interesting photos to reference the content.
Along with this, now YouTube channels, like Facebook, Twitter, and other sites, have a profile photo and a cover photo. For these to be visually appealing, it is important that you respect the image sizes suggested by the site, so that the resolution is right for your images to have a good impact.
6. Work on the SEO of your content
As you know, one of the best-known phrases in the field of Social Media Marketing is: ” Content is the King “. But for your content to reach your audience, it is important that you get a good positioning in the most used search engines, such as Google or Bing. Hence the importance of applying SEO strategies (acronyms for Search Engine Optimization ) to your publications.
In this sense, one of the essential points to keep in mind is to include keywords in your content. The Key Words, known as Keywords in English, are the search terms that will allow people to find your articles. So, in order to find the most suitable keywords for your content, I advise you to use the Google Keyword Planner. There you must enter the search terms that you want to evaluate and press the button ” Get Ideas “, after which you will know which are the most searched Keywords by the public.
7.Make Contests on Facebook
One of the most effective ways to reach your audience and motivate them to take an interest in your proposals is to organize contests on Facebook. As you will know, the fact of offering a prize to the public is the most effective incentive when it comes to engaging users in your proposals.
Therefore, I advise you to take advantage of the most significant dates of the year (such as Christmas, New Year or Father’s Day ) to make your sweepstakes on Facebook. For this purpose, I advise you to use the SocialTools apps , with which you can not only create image contests or discount coupons but also give you the possibility to generate a database of participants, which you can then use to create a contest Personalized Audience, as we said in tip number 4 of this list. Great, do not you think?
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8.Monetize your website to generate more resources
Finally, since you must spend a lot of time on the Internet, I strongly recommend that you consider monetizing your website. This way, the possibility of making a profit from your online activities will help you generate resources to improve your digital marketing strategies, by acquiring new tools for Social Media, more editors, Community Managers, paid advertising campaigns and more. 8 Tips to Boost Your Online Marketing Strategies
Some of the ways that you have to monetize your site and make the most of the web traffic that you generate are to use Google AdSense, consult the Affiliate Programs of different sites and sell advertising space. Click on the following article to learn more about how to monetize your website.
By following these 8 tips that I have shared with you, you can take advantage of your marketing strategies in Social Networks. So, creating personalized audiences, including keywords in your content and conducting contests on Facebook are some of the techniques that will help you reach your audience more effectively.